E.Wedel is the oldest Polish brand of chocolate, regarded as the symbol of chocolate and refined taste. Its name represents Emil Wedel's signature, used on each product to distinguish it from others.
Its taste is an exceptional combination of tradition and the modern, which makes it a long known symbol of chocolate and refined taste. Its name represents Emil Wedel's signature, used on each product to distinguish it from others. The secret of unique composition of tastes which E.Wedel products are known for, lies in the original and carefully guarded recipe. Chocolates and chocolate-covered marshmallows called Ptasie Mleczko® were created in 1930s and have been E.Wedel's most famous products.
EVERY HISTORY HAS ITS BEGINNING
In 1851 Karol Wedel set up his first patisserie at Miodowa street in Warsaw. At that time it sold still relatively unknown delicacies, and instantly won citizens' hearts. As early as then the primary assortment included drinking chocolate.
The company's boom was observed in the interwar period. In 1930 a new chocolate factory was opened in the district of Praga, Warsaw and such new products as Ptasie Mleczko® entered the assortment of E.Wedel shops. First shops opened outside Warsaw were located in cities like Cracow, Lodz and Poznan and with time Wedel's products were distributed to brand-name shops in Europe, United States and Japan. In late 1930s E.Wedel was already a well established brand with a wide and attractive offer
World War 2 stopped the development of the company. Although production restarted after the war, the new communist commitee dismissed Jan Wedel from the factory at the end of 1945. In 1949 the company was nationalised and its name changed into Państwowe Zakłady Produkcyjne im. 22 Lipca. Reprivatisation started later in 1989 and brough the name of E.Wedel back. Currently Wedel is owned by Lotte, a concern from Japan.
If you'd like to learn more about E. Wedel, please visit www.wedel.pl